Your local SEO score

0%

0 of 28 done. Start with the Google Business and website sections; they move the needle fastest.

Google Business Profile

Your website

Reviews and reputation

Citations and consistency

Content and service-area pages

How to use it

Order of operations for the fastest wins

If you do nothing else, do the Google Business Profile section first. For most local contractors the map pack is the single biggest source of calls, and a fully built, actively managed profile is the fastest thing you can fix. A claimed profile with the right categories, real photos, regular posts and a steady flow of reviews will often move you up before you touch anything else.

Next comes the website, because the profile sends people to it and a slow or unclear site quietly undoes the work. Get it secure, fast on a phone, and built so each service and each area has its own page with an obvious way to call. Then layer in reviews, clean up your listings, and add genuinely useful local content over the following weeks. Work it steadily; this is a compounding asset, not a one-day job. The deeper how-to lives in the contractor SEO guide and not showing up on Google.

One honest note: no checklist, and no provider, can promise a ranking or a date. What it can do is make sure you are doing the things that actually matter so the climb happens as fast as your market allows. If you would rather not do it yourself, every item here is something we handle on a managed plan.

FAQ

Questions about local SEO

What is local SEO for a contractor?
Local SEO is the work that makes your business show up when someone nearby searches for what you do, both in the Google map pack and in the regular results. For a contractor it comes down to a well-run Google Business Profile, a fast website with a page for each service and area, a steady flow of reviews, consistent listings, and genuinely useful local content. This checklist walks all of it.
How long does local SEO take to work?
It varies by trade, market, and how competitive your area is, and no honest provider will promise a date or a ranking. The shape is reliable though: the first weeks to a few months are the investment, then rankings build and the calls keep coming without a per-lead charge. Working this checklist is how you start that climb.
Do I need to finish the whole checklist at once?
No. Your progress saves in this browser, so you can tick items off as you complete them and come back later. Start with the Google Business Profile and website sections, because those move the needle fastest, then work through reviews, citations, and content over the following weeks.
What if I would rather have it all done for me?
Every item on this list is something we handle on a managed plan, from the profile and the site to reviews, citations, and the local pages. Run the free audit to see where you stand today, and you own every asset from day one.

Rather have all 28 done for you?

Run the free audit, see where you stand, then let us handle the whole list. You own every asset from day one.